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Clorox to Acquire Burt’s Bees

The Clorox Company announced it will acquire Burt's Bees, a leader in the natural personal care category.

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By: TOM BRANNA

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The Clorox Company announced it will acquire Burt’s Bees, a leader in the natural personal care category. The acquisition of Burt’s Bees is strongly aligned with Clorox’s Centennial Strategy to pursue growth in areas aligned with consumer “megatrends” in health and wellness, sustainability, convenience and a more multicultural marketplace. “This acquisition allows us to enter a growing market that’s consistent with consumer megatrends,” said Cl...

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